//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Flavián Blanco, Carlos"
~person:"Vashisht, Devika"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Internet marketing
13
Konsumentenverhalten
13
Online-Marketing
13
Advertising effects
10
Werbewirkung
10
Brand image
8
Computerspiel
8
Markenimage
8
Video game
8
Brand management
6
Markenführung
6
Advertising
5
Werbung
5
Online retailing
4
Online-Handel
4
Viral marketing
4
Virales Marketing
4
Advergames
3
Cognition
3
Experiment
3
Kognition
3
Product Placement
3
Product placement
3
Social Web
3
Social web
3
eWOM
3
Attitude
2
Brand placements
2
Brand prominence
2
Game theory
2
Game-product congruence
2
In-game advertising
2
Need for cognition
2
Online advertising
2
Spieltheorie
2
Usefulness
2
Ad effectiveness
1
Adolescence
1
Advertising management
1
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Flavián Blanco, Carlos
Vashisht, Devika
Filieri, Raffaele
12
Dwivedi, Yogesh Kumar
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rita, Paulo
10
Akram, Umair
9
Pauwels, Koen
9
Ghose, Anindya
8
Okumus, Fevzi
8
Sreejesh, S.
8
Urban, Glen L.
8
Wu, Luorong
8
Dens, Nathalie
7
Grewal, Dhruv
7
Hauser, John R.
7
Hollebeek, Linda D.
7
Kannan, P. K.
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Michaelidou, Nina
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Wilbur, Kenneth C.
7
Ahuja, Vandana
6
Balakrishnan, Janarthanan
6
Bellman, Steven
6
Bigné Alcañiz, J. Enrique
6
Bilgihan, Anil
6
Chen, Huan
6
Jerath, Kinshuk
6
Kumar, Vikas
6
Labrecque, Lauren I.
6
Liébana-Cabanillas, Francisco
6
Nusair, Khaldoon
6
Quach, Sara
6
Reijmersdal, Eva A. van
6
Schivinski, Bruno
6
more ...
less ...
Published in...
All
Electronic commerce research
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Management research review
1
Marketing intelligence & planning
1
The journal of product & brand management
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
2
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
3
Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
Saved in:
4
Understanding interactive online advertising : congruence and product involvement in highly and lowly arousing, skippable video ads
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 75-88
Persistent link: https://www.econbiz.de/10011658364
Saved in:
5
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
6
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
7
Effect of game-interactivity and congruence on presence and brand attitude
Vashisht, Devika
;
Chauhan, Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 789-804
Persistent link: https://www.econbiz.de/10011797979
Saved in:
8
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
9
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
10
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->