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~person:"Flavián Blanco, Carlos"
~person:"Vrontis, Demetris"
~subject:"Brand image"
~subject:"Dynamic capabilities"
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Brand image
Dynamic capabilities
Social Web
35
Social web
35
Consumer behaviour
18
Konsumentenverhalten
18
Internet marketing
10
Online-Marketing
10
Beziehungsmarketing
8
Relationship marketing
8
Viral marketing
6
Virales Marketing
6
Brand management
5
Markenführung
5
Social media
5
Artificial intelligence
4
Confidence
4
Künstliche Intelligenz
4
Vertrauen
4
Virtual reality
4
Virtuelle Realität
4
Digitalization
3
Online retailing
3
Online-Handel
3
social media
3
Artificial Intelligence
2
CRM technologies
2
Customer satisfaction
2
Data Management
2
Dienstleistungsqualität
2
Digital Transformation
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Digital platform
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Digitale Plattform
2
Digitalisierung
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Digitization
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Dynamische Kompetenzen
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Holiday behaviour
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Flavián Blanco, Carlos
Vrontis, Demetris
Kucharska, Wioleta
7
Loureiro, Sandra Maria Correia
7
Ranfagni, Silvia
7
Schivinski, Bruno
7
Becker, Kip
6
Rita, Paulo
6
Usman, Osly
6
Hollebeek, Linda D.
5
Kumar, Jitender
5
Wallace, Elaine
5
Aslam, Wajeeha
4
Garay Tamajón, Luis Alfonso
4
Guzman, Francisco
4
Harrigan, Paul
4
Kumar, Vikas
4
Kunkel, Thilo
4
Nobre, Helena
4
Pauwels, Koen
4
Sashittal, Hemant Chaitanya
4
Wang, Yonggui
4
Arya, Vikas
3
Augusto, Mário Gomes
3
Azar, Salim L.
3
Bang, Nguyen
3
Bilro, Ricardo Godinho
3
Bruhn, Manfred
3
Burmann, Christoph
3
Camiciottoli, Belinda Crawford
3
Chadwick, Simon
3
Cheung, Man Lai
3
Cova, Bernard
3
Decker, Reinhold
3
Divakaran, Pradeep Kumar Ponnamma
3
Dwivedi, Yogesh Kumar
3
Dzyabura, Daria
3
Dąbrowski, Dariusz
3
Farhat, Kashif
3
Fernandes, Teresa
3
Füller, Johann
3
Gensler, Sonja
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International journal of entrepreneurial behavior & research
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of marketing communications
1
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ECONIS (ZBW)
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
3
New media marketing as a driver of enterprise country of origin (COO) offer in international markets
Vrontis, Demetris
;
Basile, Gianpaolo
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
5
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013387549
Saved in:
4
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
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