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~person:"Fletcher, Richard"
~person:"Gutiérrez Poveda, Roberto"
~subject:"Beziehungsmarketing"
~subject:"Konsumgüterindustrie"
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Fletcher, Richard
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Chikweche, Tendai
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The journal of consumer marketing
2
Perspectives on international corporate responsibility : [second Conference on International Corporate Responsibility in Amsterdam on June 18 - 20, 2004]
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ECONIS (ZBW)
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Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
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2
Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
Saved in:
3
Effects of corporate social responsibility in Latin American communities : a comparison of experiences
Gutiérrez Poveda, Roberto
;
Jones, Audra
- In:
Perspectives on international corporate responsibility …
,
(pp. 303-328)
.
2005
Persistent link: https://www.econbiz.de/10009385499
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