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~person:"Fließ, Sabine"
~person:"Kowalkowski, Christian"
~subject:"United States"
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United States
Bundling strategy
38
Leistungsbündel
38
B-to-B-Marketing
11
Business model
11
Business-to-business marketing
11
Geschäftsmodell
11
Business services
10
Industrie
10
Manufacturing industries
10
Servitization
10
Unternehmensdienstleistung
10
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Service industry
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Beziehungsmarketing
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Relationship marketing
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Lieferantenmanagement
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Supplier relationship management
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Service infusion
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Service innovation
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Dienstleistungsmanagement
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Dienstleistungsqualität
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Service management
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Service quality
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USA
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Deutschland
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Dienstleistung
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Germany
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Services
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00.09.1995
2
B2B
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Beschaffung
2
Betriebliche Wertschöpfung
2
Customer integration
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Deservitization
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Dienstleistungsmarketing
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Fließ, Sabine
Kowalkowski, Christian
Economides, Nicholas
4
Lianos, Ioannis
4
Baines, Tim
3
Chavas, Jean-Paul
3
Klein, Benjamin
3
Lucarelli, Claudio
3
Nicholson, Sean
3
Parry, Glenn
3
Pornrojnangkool, Thanavut
3
Shi, Guanming
3
Song, Minjae
3
Stiegert, Kyle W.
3
Bagchi-Sen, Sharmistha
2
Beyers, William B.
2
Cabral, Luís M. B.
2
Calomiris, Charles W.
2
Cohen, Morris A.
2
Crawford, Gregory S.
2
Dafny, Leemore S.
2
Evans, David S.
2
Gebauer, Heiko
2
Hansen, Niles M.
2
Hausman, Jerry A.
2
Ho, Justin
2
Ho, Katherine
2
Kamp, Bart
2
Lexutt, Eva
2
Lindahl, David P.
2
MacPherson, Alan D.
2
Mantovani, Andrea
2
Meese, Alan J.
2
Mortimer, Julie Holland
2
Natividad, Gabriel
2
Netessine, Serguei
2
Ody, Christopher
2
Salinger, Michael A.
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Schmitt, Matt
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Vanchan, Vida
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service management
1
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ECONIS (ZBW)
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How to be successful with servitization : guidelines for research and management
Fließ, Sabine
;
Lexutt, Eva
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 58-75
Persistent link: https://www.econbiz.de/10012026104
Saved in:
2
Success and failure of servitization
Lexutt, Eva
-
2019
Persistent link: https://www.econbiz.de/10012139907
Saved in:
3
Adding services to product-based portfolios : an exploration of the implications for the sales function
Kindström, Daniel
;
Kowalkowski, Christian
;
Alejandro, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 372-393
Persistent link: https://www.econbiz.de/10011388506
Saved in:
4
Development and implementation of customer solutions : a study of process dynamics and market shaping
Biggemann, Sergio
;
Kowalkowski, Christian
;
Maley, Jane
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1083-1092
Persistent link: https://www.econbiz.de/10010223466
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