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~person:"Fließ, Sabine"
~subject:"United States"
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United States
Bundling strategy
4
Leistungsbündel
4
B-to-B-Marketing
3
Business-to-business marketing
3
Deutschland
3
Germany
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00.09.1995
2
Beschaffung
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Beziehungsmarketing
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Business model
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Direktmarketing
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Erfolgsfaktor
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Geschäftsmodell
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Industrie
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Kundenorientierung
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Lieferantenmanagement
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Manufacturing industries
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Marketing management
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Marketingmanagement
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Procurement
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USA
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Complex Causality
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Customer integration
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Dienstleistungsqualität
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Interaktion
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Investitionsgütermarkt
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Kundenbindung
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Kundenintegration
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Service quality
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Servitization
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Fließ, Sabine
Economides, Nicholas
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Lianos, Ioannis
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Baines, Tim
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Chavas, Jean-Paul
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Klein, Benjamin
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Lucarelli, Claudio
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Nicholson, Sean
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Pornrojnangkool, Thanavut
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Shi, Guanming
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Song, Minjae
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Stiegert, Kyle W.
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Bagchi-Sen, Sharmistha
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Beyers, William B.
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Cabral, Luís M. B.
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Calomiris, Charles W.
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Cohen, Morris A.
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Crawford, Gregory S.
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Ho, Justin
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Ho, Katherine
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Natividad, Gabriel
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Netessine, Serguei
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Success and failure of servitization
Lexutt, Eva
-
2019
Persistent link: https://www.econbiz.de/10012139907
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How to be successful with servitization : guidelines for research and management
Fließ, Sabine
;
Lexutt, Eva
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 58-75
Persistent link: https://www.econbiz.de/10012026104
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