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~person:"Flores, Laurent"
~person:"Haber, Tobias E."
~person:"Romaniuk, Jenni"
~person:"Srinivasan, Shuba"
~subject:"Konsumentenverhalten"
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Haarkosmetik
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Flores, Laurent
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MSI reports : working paper series
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The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
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Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
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