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~person:"Fong, Lawrence Hoc Nang"
~subject:"Review valence"
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Review valence
Booking intention
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Consumer behaviour
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Demographic and preference similarity
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Homophily theory
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Hotel industry
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Hotellerie
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Internet marketing
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Fong, Lawrence Hoc Nang
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International journal of hospitality management
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ECONIS (ZBW)
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The effect of online reviews on hotel booking intention : the role of reader-reviewer similarity
Chan, Irene Cheng Chu
;
Lam, Long W.
;
Chow, Cheris W. C.
; …
- In:
International journal of hospitality management
66
(
2017
),
pp. 54-65
Persistent link: https://www.econbiz.de/10011810940
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