//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foroudi, Pantea"
~person:"Pace, Stefano"
~person:"Tarnovskaya, Veronika"
~subject:"Corporate brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Family brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Corporate brand
Brand architecture
10
Markenarchitektur
10
Brand management
9
Markenführung
9
Corporate reputation
5
Firmenimage
5
Marketing
4
Corporate Social Responsibility
2
Corporate social responsibility
2
Digitalisierung
2
Digitization
2
Firm performance
2
Retailer preference
2
Strategic management
2
Strategisches Management
2
Unternehmenserfolg
2
Airline
1
Airlines
1
Brand
1
Brand covenant
1
Business performance
1
Christian theology
1
Configuration
1
Consumer behaviour
1
Core values
1
Corporate branding orientation
1
Corporate experience
1
Corporate image
1
Corporate personality
1
Corporate promise
1
Corporate strategy
1
Customers'relationships
1
Einzelhandel
1
Fluggesellschaft
1
FsQCA
1
Hotel industry
1
Hotel industry’s brand orientation
1
Hotel performance
1
Hotellerie
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Foroudi, Pantea
Pace, Stefano
Tarnovskaya, Veronika
Balmer, John M. T.
2
Balmer, John M.T.
2
Mingione, Michela
2
Podnar, Klement
2
Abratt, Russell
1
Anisimova, Tatiana
1
Balmern, John M. T.
1
Bang, Nguyen
1
Baumgarth, Carsten
1
Bawa, Anupam
1
Becerra, Manuel
1
Calabrò, Andrea
1
Chen, Weifeng
1
De Roeck, Kenneth
1
Foroudi, Mohammad Mahdi
1
Galluci, Carmen
1
Gerwe, Oksana
1
Haahtela, Kari
1
Hesse, Andreas
1
Isiksal, Didem Gamze
1
Jacobs, Nele
1
Karaosmanoglu, Elif
1
Kato, Takumi
1
Liljander, Veronica
1
Maon, François
1
Monfort, Abel
1
Palazzo, Maria
1
Roper, Stuart
1
Saha, Anirban
1
Sanchez, Joaquin
1
Santulli, Rosalia
1
Sarasvuo, Sonja
1
Schmidt, Holger J.
1
Silva, Rosario
1
Spear, Sara
1
Swaen, Valérie
1
Swoboda, Bernhard
1
more ...
less ...
Published in...
All
International journal of contemporary hospitality management
1
International studies of management and organization
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
2
Shaping corporate brands : from product features to corporate mission
Pace, Stefano
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011675703
Saved in:
3
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->