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~person:"Fossen, Beth L."
~person:"Hudders, Liselot"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Television advertising"
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Konsumentenverhalten
Television advertising
8
Advertising effects
7
Fernsehwerbung
7
Werbewirkung
7
Consumer behaviour
5
Advertising
4
Internet marketing
4
Online-Marketing
4
Werbung
4
Children
3
Kinder
3
Target group
3
Viral marketing
3
Virales Marketing
3
Zielgruppe
3
Audience size
2
Media usage
2
Mediennutzung
2
Online word-of-mouth
2
Social TV
2
Social Web
2
Social web
2
Ad effectiveness
1
Advertising disclosures
1
Advertising literacy
1
Analphabetismus
1
Auskunftspflicht
1
Brand effects
1
Brand image
1
Brand management
1
Cognition
1
Computerspiel
1
Corporate disclosure
1
Disclosure regulation
1
Experiment
1
Fernsehen
1
Hörfunkwerbung
1
Illiteracy
1
Influencer effects
1
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Fossen, Beth L.
Hudders, Liselot
Wilbur, Kenneth C.
7
Bellman, Steven
6
Cantoni, Davide
6
Chesnes, Matthew
6
Jin, Ginger Zhe
6
Bursztyn, Leonardo
5
Varan, Duane
4
Boerman, Sophie C.
3
Hartnett, Nicole
3
Joo, Mingyu
3
Liaukonyte, Jura
3
Neijens, Peter C.
3
Reijmersdal, Eva A. van
3
Aitken, Robert
2
Ali, Mazhar
2
Anand, Bharat N.
2
Bakir, Aysen
2
Betts, Kevin R.
2
Cowgill, Bo
2
Dens, Nathalie
2
Dix, Steve
2
Fam, Kim Shyan
2
Gillespie, Brian
2
Guitart, Ivan A.
2
Johnson, Mihaela
2
Kwak, Hyokjin
2
Logan, Kelty
2
Mishra, Manit
2
O'Donoghue, Amie C.
2
Pelsmacker, Patrick de
2
Phau, Ian
2
Priya, Pankaj
2
Rask, Amy
2
Robertson, Kirsten
2
Shachar, Ron
2
Stremersch, Stefan
2
Teixeira, Thales
2
Thyne, Maree
2
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International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
5
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1
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
2
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
3
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
4
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
5
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
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