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~person:"Fossen, Beth L."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Television advertising
4
Advertising effects
3
Fernsehwerbung
3
Viral marketing
3
Virales Marketing
3
Werbewirkung
3
Audience size
2
Consumer behaviour
2
Internet marketing
2
Online word-of-mouth
2
Online-Marketing
2
Social TV
2
Social Web
2
Social web
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Ad effectiveness
1
Advertising
1
Fernsehen
1
Media usage
1
Mediennutzung
1
Political advertising
1
Presidential election
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Präsidentschaftswahl
1
Social media
1
Television
1
Werbung
1
Word-of-mouth
1
ad effectiveness
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online word-of-mouth
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political marketing
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quasi-experiment
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television advertising
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Fossen, Beth L.
Wilbur, Kenneth C.
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jin, Ginger Zhe
6
Bellman, Steven
5
Bursztyn, Leonardo
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Varan, Duane
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Boerman, Sophie C.
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Hartnett, Nicole
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Hudders, Liselot
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Joo, Mingyu
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Liaukonyte, Jura
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Neijens, Peter C.
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Reijmersdal, Eva A. van
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Aitken, Robert
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Ali, Mazhar
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Anand, Bharat N.
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Bakir, Aysen
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Betts, Kevin R.
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Cowgill, Bo
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Dens, Nathalie
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Dix, Steve
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Fam, Kim Shyan
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Guitart, Ivan A.
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Kwak, Hyokjin
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Logan, Kelty
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O'Donoghue, Amie C.
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Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
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2
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
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