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~person:"Fournier, Susan"
~person:"Japutra, Arnold"
~subject:"Marketing"
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Fournier, Susan
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Asia-Pacific journal of business administration
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The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
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2
A consumer-brand relationship framework for strategic brand management
Fournier, Susan
-
1994
Persistent link: https://www.econbiz.de/10003463944
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