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~person:"Fournier, Susan"
~person:"Kapferer, Jean-Noël"
~person:"Romaniuk, Jenni"
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Search: subject:"Brand"
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Brand management
80
Markenführung
80
Markenartikel
59
Brand
54
Consumer behaviour
43
Konsumentenverhalten
43
Brand image
34
Markenimage
34
Beziehungsmarketing
15
Relationship marketing
15
Luxury goods
14
Luxusgüter
14
Markenpolitik
10
Advertising effects
8
USA
8
United States
8
Werbewirkung
8
Marketing management
7
Marketing theory
7
Marketingmanagement
7
Marketingtheorie
7
Werbung
7
Strategisches Management
6
Advertising
5
Produktmanagement
5
Australia
4
Australien
4
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4
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Marketing
4
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4
Messung
4
Online-Marketing
4
Shareholder Value
4
Shareholder value
4
Strategic management
4
Unternehmen
4
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3
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3
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8
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Article
82
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37
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57
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57
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19
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19
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6
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4
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1
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English
108
Undetermined
7
German
2
French
2
Author
All
Fournier, Susan
Kapferer, Jean-Noël
Romaniuk, Jenni
Burmann, Christoph
159
Esch, Franz-Rudolf
158
Baumgarth, Carsten
100
Huber, Frank
94
Melewar, T. C.
84
Keller, Kevin Lane
76
Sattler, Henrik
74
Meffert, Heribert
73
Tomczak, Torsten
69
Bauer, Hans H.
68
Bruhn, Manfred
65
De Chernatony, Leslie
61
Ahlert, Dieter
58
Balmer, John M. T.
56
Phau, Ian
53
Wiedmann, Klaus-Peter
51
Merrilees, Bill
50
Loureiro, Sandra Maria Correia
46
Herrmann, Andreas
45
Völckner, Franziska
45
Bang, Nguyen
43
Ko, Eunju
42
Schmidt, Holger J.
42
Kernstock, Joachim
40
Rajagopal
40
Strebinger, Andreas
40
Dawes, John
39
Foroudi, Pantea
39
Ind, Nicholas
38
Dubé, Jean-Pierre
37
Gupta, Suraksha
37
Bronnenberg, Bart J.
36
Gierl, Heribert
36
Han, Heesup
36
Parguel, Béatrice
35
Diamantopoulos, Adamantios
33
Langner, Tobias
33
Pelsmacker, Patrick de
33
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Journal of business research : JBR
7
Journal of advertising research
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
Brand management ; Vol. 2
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Consumer-brand relationships : theory and practice
3
Journal of Business Research
3
The journal of product & brand management
3
Australasian marketing journal
2
Harvard business review : HBR
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
Betriebswirtschaftliche Diskussionsbeiträge
1
Boston University School of Management Research Paper
1
Business Horizons
1
Business horizons
1
Consumer psychology in a social media world
1
European journal of marketing
1
Handbook of brand relationships
1
Handbook of consumer psychology
1
Handbook of marketing and finance
1
Handbook on brand and experience management
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research
1
Journal of brand management: advanced collections
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of personal selling & sales management
1
Journal of retailing and consumer services
1
Journal of strategic management education : JSME
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
MSI reports : working paper series
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
106
USB Cologne (EcoSocSci)
7
RePEc
4
BASE
2
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119
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date (oldest first)
1
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
2
How brands grow
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012655528
Saved in:
3
All that glitters is not sold: selling a luxury
brand
outside a luxury environment
Gyomlai, Moumita Das
;
Ahearne, Michael
;
Rouziès, Dominique
- In:
Journal of personal selling & sales management
42
(
2022
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10013178130
Saved in:
4
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
5
Including emerging markets, services, durables, B2B and luxury brands
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012814856
Saved in:
6
Putting the person back in person-brands : understanding and managing the two-bodied
brand
Fournier, Susan
;
Eckhardt, Giana M.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
Saved in:
7
Doing relationship work : a theory of change in consumer-
brand
relationships
Alvarez, Claudio
;
Brick, Danielle J.
;
Fournier, Susan
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 610-632
Persistent link: https://www.econbiz.de/10012799024
Saved in:
8
Building a unique
brand
identity : measuring the relative ownership potential of
brand
identity element types
Ward, Ella
;
Yang, Song
;
Romaniuk, Jenni
;
Beal, Virginia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
Saved in:
9
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
10
Does an expanded
brand
user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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