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~person:"Fröhlich, Romy"
~subject:"Deutschland"
~subject:"Expectation formation"
~subject:"Impact assessment"
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Expectation formation
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Fröhlich, Romy
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Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
1
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
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ECONIS (ZBW)
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Vertrauensdefizite wegen schlechter Presse? : die Darstellungen von PR in deutschen Tageszeitungen
Fröhlich, Romy
- In:
Allmächtige PR, ohnmächtige PR : die doppelte …
,
(pp. 135-155)
.
2018
Persistent link: https://www.econbiz.de/10011701970
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2
Political public relations : research on its success and its influence on German media coverage
Fröhlich, Romy
- In:
Public relations research : European and international …
,
(pp. 193-204)
.
2008
Persistent link: https://www.econbiz.de/10003728429
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