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~person:"Franke, Claudia"
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Franke, Claudia
Gröppel-Klein, Andrea
129
Germelmann, Claas Christian
32
Groeppel-Klein, Andrea
15
Koenigstorfer, Joerg
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Königstorfer, Jörg
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Spilski, Anja
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Domke, Anja
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Freichel, Markus
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Kamm, Friederike
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Terlutter, Ralf
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Andrea, Gröppel-Klein
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ECONIS (ZBW)
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Consumers' responses to virtual influencers as advertising endorsers : novel and effective or uncanny and deceiving?
Franke, Claudia
;
Gröppel-Klein, Andrea
;
Müller, Katrin
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10014339323
Saved in:
2
Die Verwischung der Grenzen zwischen Fiktion und Realität : der Einsatz virtueller Models in der Markenkommunikation
Gröppel-Klein, Andrea
;
Franke, Claudia
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 279-301)
.
2023
Persistent link: https://www.econbiz.de/10013555068
Saved in:
3
Do sustainability labels reinforce health claims - and vice cersa?
Gröppel-Klein, Andrea
;
Franke, Claudia
;
Spilski, Anja
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
2
,
pp. 3-18
Persistent link: https://www.econbiz.de/10012287530
Saved in:
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