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~person:"Franklin, Peter"
~subject:"Beziehungsmarketing"
~subject:"China"
~subject:"Sportartikelindustrie"
~subject:"USA"
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Beziehungsmarketing
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Reebok International Ltd. <Stoughton, Mass.>
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Franklin, Peter
Schmid, Stefan
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Intercultural management : a case-based approach to achieving complementarity and synergy
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ECONIS (ZBW)
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Adidas and Reebok : what expatriate managers need to manage M&As across cultures
Kempf, Matthias
;
Franklin, Peter
- In:
Intercultural management : a case-based approach to …
,
(pp. 148-166)
.
2016
Persistent link: https://www.econbiz.de/10011459179
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