Nierop, Johannes Erjen Maurice van; Paap, Richard; … - 2005
The Anderson School of Management at UCLA
Philip Hans Franses
Econometric Institute, Erasmus University Rotterdam
Michel … marketing strategy,
and the implementation of those strategies is contingent upon knowledge of the consid-
eration sets of … individual consumers. Such knowledge has been obtained by either asking
respondents to state their considered set of brands, or …