Nierop, Johannes Erjen Maurice van; Paap, Richard; … - 2005
Retrieving Unobserved Consideration Sets from
Household Panel Data
Erjen van Nierop⁄
Department of Marketing, Faculty … Sets from
Household Panel Data
Abstract
We propose a new model to describe consideration, consisting of a multivariate … approach allows one to analyze stated consideration set data,
revealed consideration set (choice) data or both, while at the …