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~person:"Frau, Moreno"
~subject:"Beziehungsmarketing"
~subject:"Fernsehwerbung"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
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