//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Freling, Traci H."
~person:"Ko, Yong Jae"
~subject:"Event study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"World Cup"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Event study
Sport event
12
Sportveranstaltung
12
Consumer behaviour
6
Konsumentenverhalten
6
USA
5
United States
5
Dienstleistungsqualität
4
Service quality
4
Sponsoring
3
Sponsorship
3
Sport
3
Sportmarketing
3
Sports
3
Sports marketing
3
Advertising
2
Advertising effects
2
Customer satisfaction
2
Ereignisstudie
2
Kundenzufriedenheit
2
Werbewirkung
2
Werbung
2
image congruence
2
2010–2011
1
2018 PyeongChang Winter Olympic Games
1
Ankündigungseffekt
1
Announcement effect
1
Athletes
1
Auslandsinvestition
1
Ball game
1
Ballsport
1
Big event
1
Börsenkurs
1
Capital market returns
1
Comparison
1
Computerspiel
1
Destination management
1
Destinationsmanagement
1
Ehrenamtliche Arbeit
1
Emotion
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Freling, Traci H.
Ko, Yong Jae
Chisolm, Maxwell
3
Engelhardt, Bryan
3
Matheson, Victor A.
3
Yen, Alex
3
Abuzayed, Bana
2
Baim, Dean V.
2
Bouchet, Adrien
2
Doellman, Thomas W.
2
Dolasinski, Mary Jo
2
Filis, George N.
2
Goukasian, Levon
2
Johanson, Misty
2
Misch, Marilyn B.
2
Reynolds, Joel
2
Roberts, Chris
2
Spais, George S.
2
Tsiotsou, Rodoula
2
Walkup, Brian R.
2
Al Refai, Hisham M.
1
Alam, Mahmudul
1
Araki, Shota
1
Boronczyk, Felix
1
Chabowski, Brian R.
1
Chakravarti, Pritha
1
Clark, John M.
1
Connaughton, Daniel P.
1
Cornwell, T. Bettina
1
Deane, Jason K.
1
Deitz, George D.
1
Eastman, Jacqueline K.
1
Eissa, Mohamed Abdelaziz
1
Evans, Robert D. <Jr.>
1
Goldberg, David M.
1
Grisaffe, Douglas B.
1
Hansen, John D.
1
Harjito, Dwiraptono Agus
1
Hino, Yuta
1
Hong, Yili
1
Horsch, Andreas
1
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
2
The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->