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~person:"French, Alan"
~person:"Müller, Michael"
~subject:"France"
~subject:"International marketing"
~subject:"Messung"
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European journal of marketing : EJM
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Markencontrolling : Markenerfolg messbar machen
Kilian, Karsten
;
Müller, Michael
- In:
Marken- und Kommunikationscontrolling
,
(pp. 9-28)
.
2016
Persistent link: https://www.econbiz.de/10011572091
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Measuring brand association strength : a consumer based brand equity approach
French, Alan
;
Smith, Gareth
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1356-1367
Persistent link: https://www.econbiz.de/10009787159
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