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~person:"French, Alan"
~subject:"Brand image"
~subject:"Internet marketing"
~subject:"Personality psychology"
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French, Alan
Roper, Stuart
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European journal of marketing : EJM
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Measuring brand association strength : a consumer based brand equity approach
French, Alan
;
Smith, Gareth
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1356-1367
Persistent link: https://www.econbiz.de/10009787159
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2
Measuring political brand equity : a consumer oriented approach
French, Alan
;
Smith, Gareth
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 460-477
Persistent link: https://www.econbiz.de/10008650068
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