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~person:"Frey, Bruno S."
~person:"Huber, Frank"
~person:"Weber, Jürgen"
~subject:"Marktforschung"
~type_genre:"Book section"
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Frey, Bruno S.
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Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
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From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
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2
Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.
;
Huber, Frank
;
Keller, Thomas
- In:
Customer retention in the automotive industry : …
,
(pp. 67-92)
.
1997
Persistent link: https://www.econbiz.de/10001299165
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3
Method supplied investigation of customer loyalty in the automotive industry : results of a causal analytical study
Bauer, Hans H.
- In:
Customer retention in the automotive industry : …
,
(pp. 167-213)
.
1997
Persistent link: https://www.econbiz.de/10001299161
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4
Die Bestimmungsgrößen der Markentreue beim Pkw-Kauf : Ergebnisse einer empirischen Untersuchung
Bauer, Hans H.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 119-132)
.
1996
Persistent link: https://www.econbiz.de/10001293677
Saved in:
5
Controlling von Kundenzufriedenheit
Weber, Jürgen
- In:
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
,
(pp. 241-258)
.
1995
Persistent link: https://www.econbiz.de/10001291074
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