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~person:"Frey, Ulrich Dirk"
~person:"Rudolph, Thomas"
~subject:"Mobilkommunikation"
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Mobilkommunikation
Marketing
7
Ladengeschäft
6
Retail outlet
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Point of sale
5
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
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Markenführung
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Markenpolitik
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Einzelhandel
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Electronic Commerce
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Retail trade
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Abonnement
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Deutschland
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E-commerce
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Economics
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Elderly people
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Electrical goods trade
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Elektrohandel
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Emotion
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Germany
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Geschäftsmodell
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Handelsmarketing
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Impact assessment
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Kaufentscheidung
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Konsumgut
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Kundenbindungsprogramm
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Lieferantenmanagement
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Loyalty program
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Mobile communications
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Purchase decision
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Retail marketing
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Frey, Ulrich Dirk
Rudolph, Thomas
Broeckmann, Philipp
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Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
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ECONIS (ZBW)
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Markenstrategien aus der Sicht des Herstellers
Rudolph, Thomas
;
Zinkann, Reinhard Christian
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 14-27)
.
2011
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