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~person:"Friedrich, Colette"
~type_genre:"Aufsatz in Zeitschrift"
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Friedrich, Colette
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International journal of strategic business alliances
1
MIT sloan management review
1
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The drivers for collective horizontal coopetition : a case study of screwcap initiatives in the intrnational wine industry
Choi, Pilsik
;
Garcia, Rosanna
;
Friedrich, Colette
- In:
International journal of strategic business alliances
1
(
2009/10
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10003947095
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Overcoming consumer resistance to innovation
Garcia, Rosanna
;
Bardhi, Fleura
;
Friedrich, Colette
- In:
MIT sloan management review
48
(
2006/07
)
4
,
pp. 82-88
Persistent link: https://www.econbiz.de/10003512597
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