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~person:"Fry, Marie-Louise"
~person:"Harries, Tim"
~person:"Kubacki, Krzysztof"
~subject:"Behaviour change"
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Behaviour change
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Fry, Marie-Louise
Harries, Tim
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Rundle-Thiele, Sharyn
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Australasian marketing journal
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ECONIS (ZBW)
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Strengthening
social
marketing
research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
2
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
3
What can
social
marketing
learn from Dirichlet theory patterns in a physical activity context?
Gruneklee, Naomi
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10011459190
Saved in:
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