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~person:"Fuchs, Manfred"
~person:"Ghauri, Pervez N."
~person:"Griffith, David A."
~subject:"Auslandsgeschäft"
~subject:"Standardization"
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Auslandsgeschäft
Standardization
International marketing
41
Internationales Marketing
41
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10
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10
Multinationales Unternehmen
10
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Fuchs, Manfred
Ghauri, Pervez N.
Griffith, David A.
Kotulla, Thomas
6
Schmid, Stefan
4
Bell, Sandra
3
Cavusgil, S. Tamer
3
Okazaki, Shintaro
3
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2
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2
Codita, Roxana
2
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2
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2
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2
Fastoso, Fernando
2
Fritz, Wolfgang
2
Gerpott, Torsten J.
2
Kustin, Richard Alan
2
Matanda, Tandadzo
2
Poulis, Konstantinos
2
Reimann, Martin
2
Roth, Kendall
2
Ryans, John K.
2
Samiee, Saeed
2
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Strunz, Herbert
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2
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1
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1
Alexander, Nicholas
1
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Apfelthaler, Gerhard
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European journal of international management : EJIM
1
International marketing ; Vol. 2
1
International marketing ; Vol. V
1
International marketing review
1
Journal of business research : JBR
1
Springers Kurzlehrbücher der Wirtschaftswissenschaften
1
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ECONIS (ZBW)
7
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1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Standardisation and adaption of firms' export marketing strategies in familiar European and non-familiar non-European markets
Fuchs, Manfred
;
Köstner, Mariella
- In:
European journal of international management : EJIM
9
(
2015
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10011551255
Saved in:
3
Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.
;
Lee, Hannah S.
;
Yeo, Chang Seob
; …
- In:
International marketing review
31
(
2014
)
3
,
pp. 308-334
Persistent link: https://www.econbiz.de/10010375154
Saved in:
4
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
5
Examining the intricacies of promotion standardization: factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2006
Persistent link: https://www.econbiz.de/10003410982
Saved in:
6
Doing business in emerging markets : entry and negotiation strategies
Cavusgil, S. Tamer
;
Ghauri, Pervez N.
;
Agarwal, Milind R.
-
2002
Persistent link: https://www.econbiz.de/10001665241
Saved in:
7
Management internationaler Geschäftstätigkeit
Fuchs, Manfred
;
Apfelthaler, Gerhard
-
2002
Persistent link: https://www.econbiz.de/10001577189
Saved in:
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