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~person:"Fuchs, Manfred"
~person:"Ghauri, Pervez N."
~subject:"Auslandsgeschäft"
~subject:"Brand"
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Fuchs, Manfred
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Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
1
Springers Kurzlehrbücher der Wirtschaftswissenschaften
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ECONIS (ZBW)
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Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
2
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
3
Management internationaler Geschäftstätigkeit
Fuchs, Manfred
;
Apfelthaler, Gerhard
-
2002
Persistent link: https://www.econbiz.de/10001577189
Saved in:
4
Doing business in emerging markets : entry and negotiation strategies
Cavusgil, S. Tamer
;
Ghauri, Pervez N.
;
Agarwal, Milind R.
-
2002
Persistent link: https://www.econbiz.de/10001665241
Saved in:
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