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~person:"Fuchs, Manfred"
~person:"Ghauri, Pervez N."
~subject:"Auslandsgeschäft"
~subject:"Standardization"
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Fuchs, Manfred
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Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Standardisation and adaption of firms' export marketing strategies in familiar European and non-familiar non-European markets
Fuchs, Manfred
;
Köstner, Mariella
- In:
European journal of international management : EJIM
9
(
2015
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10011551255
Saved in:
3
Management internationaler Geschäftstätigkeit
Fuchs, Manfred
;
Apfelthaler, Gerhard
-
2002
Persistent link: https://www.econbiz.de/10001577189
Saved in:
4
Doing business in emerging markets : entry and negotiation strategies
Cavusgil, S. Tamer
;
Ghauri, Pervez N.
;
Agarwal, Milind R.
-
2002
Persistent link: https://www.econbiz.de/10001665241
Saved in:
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