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~person:"Furey, Sinead"
~subject:"Brand management"
~subject:"Internationaler Markt"
~subject:"Konsumentenverhalten"
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Brand management
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Confectionery
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Furey, Sinead
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DBS business review : an international academic collaboration
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Consumers' purchasing decisions for confectionery and savoury snack food items on and off promotion
McPoland, Aimee
;
Furey, Sinead
;
McLaughlin, Christopher
- In:
DBS business review : an international academic …
3
(
2019
),
pp. 82-107
Persistent link: https://www.econbiz.de/10012586630
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