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~person:"Gázquez-Abad, Juan Carlos"
~person:"Pauwels, Koen"
~type_genre:"Book section"
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Gázquez-Abad, Juan Carlos
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Exploring omnichannel retailing : common expectations and diverse realities
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Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
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