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~person:"Gázquez-Abad, Juan Carlos"
~subject:"Markenführung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzbeitrag"
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Markenführung
Brand
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International marketing
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Collection of articles of several authors
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Gázquez-Abad, Juan Carlos
Breyer-Mayländer, Thomas
2
Disch, Wolfgang K. A.
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Melewar, T. C.
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Semerkova, L. N.
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Abegglen, Christian
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J.
(
ed.
);
Brown, James
(
ed.
); …
-
International Conference on National Brand & Private …
-
2017
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