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~person:"Gómez-Suárez, Mónica"
~subject:"Handelsmarke"
~type:"article"
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Search: subject:"Brand"
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Handelsmarke
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Brand
7
Markenartikel
7
Store brand
6
Brand image
5
Markenimage
5
Beziehungsmarketing
4
Einzelhandel
4
Relationship marketing
4
Retail trade
4
attachment
3
brand love
3
consumer
3
engagement
3
Brand loyalty
2
Emotion
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Markentreue
2
Spain
2
Spanien
2
Structural equation model
2
Strukturgleichungsmodell
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brand
2
culture
2
customer
2
smart shopper
2
structural equation modeling (SEM)
2
Advertising effects
1
Attitude
1
Brand attitude
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Gómez-Suárez, Mónica
Olbrich, Rainer
16
Dekimpe, Marnik G.
11
Martos-Partal, Mercedes
10
Yagüe Guillén, María Jésus
10
Diallo, Mbaye Fall
9
Geyskens, Inge
9
Rubio Benito, Natalia
9
Gázquez-Abad, Juan Carlos
8
Steenkamp, Jan-Benedict E. M.
7
Ahlert, Dieter
6
Bruhn, Manfred
6
Dawes, John
6
Fornari, Daniele
6
Fornari, Edoardo
6
González-Benito, Óscar
6
Grandi, Sebastiano
6
Herstein, Ram
6
Lévy Mangin, Jean-Pierre
6
Sattler, Henrik
6
Sethuraman, Raj
6
Beneke, Justin
5
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Deleersnyder, Barbara
5
Gielens, Katrijn
5
Grewe, Gundula
5
Martínez-López, Francisco J.
5
Möhlenbruch, Dirk
5
Wolf, Annett
5
Abril Barrie, Carmen
4
Amrouche, Nawel
4
Bauer, Hans H.
4
Boyle, Peter J.
4
Braun, Daniela
4
Choi, Seung-chan
4
Gendel-Guterman, Hanna
4
Horvat, Sandra
4
Karray, Salma
4
Kenning, Peter
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European journal of international management : EJIM
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of euromarketing
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
The thrill of a smart purchase : does country matter?
Quinones, Myriam
;
Gómez-Suárez, Mónica
;
Yagüe …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 295-308
Persistent link: https://www.econbiz.de/10012808033
Saved in:
2
How individual value structures shape smart shopping experience and
brand
choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
3
Store
brand
evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
4
Understanding
brand
loyalty of the store
brand
's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
5
Re-thinking the relationship between store
brand
attitude and store
brand
loyalty : a simultaneous approach
Gómez-Suárez, Mónica
;
Rubio Benito, Natalia
- In:
The international review of retail, distribution and …
20
(
2010
)
5
,
pp. 515-534
Persistent link: https://www.econbiz.de/10008757955
Saved in:
6
Consumer-level factors that influence store
brand
proneness : an empirical study with Spanish consumers
Gómez-Suárez, Mónica
;
Fernández, Angel
- In:
Journal of euromarketing
18
(
2009
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10003862184
Saved in:
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