Göbl, Martin; Greiter, Thomas - In: Journal of Applied Leadership and Management 3 (2014), pp. 38-46
order to address the buyers with an assimilated market-ing mix.Methods: Guidelined expert interviews were chosen in order to …Research questions: E-sourcing platforms offer purchasing organisations often easy access to a high number of relevant …-sibility to present their products and services to the relevant buyers and to get in contact with potential customers. Subject of …