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~person:"Görtz, Gunnar"
~source:"econis"
~type_genre:"Arbeitspapier"
~type_genre:"Systematic review"
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Search: subject_exact:"Business-to-consumer marketing"
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ECONIS (ZBW)
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Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2007
Persistent link: https://www.econbiz.de/10003516872
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