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~person:"Görtz, Gunnar"
~subject:"Deutschland"
~subject:"Werbeplanung"
~type_genre:"Graue Literatur"
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Görtz, Gunnar
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Reihe: Management-Know-how / M : praxisnah und aktuell
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ECONIS (ZBW)
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Alternativen zum Rabatt : wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2005
Persistent link: https://www.econbiz.de/10002939563
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Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2004
Persistent link: https://www.econbiz.de/10002024444
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