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~person:"Götz, Klaus"
~person:"Männel, Wolfgang"
~person:"Pepels, Werner"
~source:"econis"
~subject:"Aufsatzsammlung"
~subject:"Business-to-business marketing"
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Aufsatzsammlung
Business-to-business marketing
Theorie
78
Theory
78
Marketingmanagement
49
Deutschland
48
Germany
48
Marketing management
47
Controlling
46
Marketing
39
Management control
32
Kostenrechnung
23
Product management
19
Produktmanagement
19
Strategisches Management
17
Cost accounting
16
Physical distribution
16
Vertrieb
16
Betriebswirtschaftslehre
15
Business economics
15
Kommunikation
15
Management
15
B-to-B-Marketing
12
Kostenmanagement
12
Lieferantenmanagement
12
Supplier relationship management
12
Unternehmen
12
Beziehungsmarketing
11
Customer service
11
Kundenservice
11
Relationship marketing
11
Advertising
10
Führungskräfteentwicklung
10
Werbung
10
Dienstleistungsmanagement
9
Leadership development
9
Service management
9
Brand management
8
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8
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8
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8
Collection of articles of several authors
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3
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2
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2
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German
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Götz, Klaus
Männel, Wolfgang
Pepels, Werner
Kleinaltenkamp, Michael
37
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Johnston, Wesley J.
18
Homburg, Christian
17
Lindgreen, Adam
17
Kowalkowski, Christian
16
Backhaus, Klaus
15
Sharma, Arun
14
Ulaga, Wolfgang
14
Geiger, Ingmar
13
Keränen, Joona
13
Baumgarth, Carsten
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Hofmaier, Richard
12
Terho, Harri
12
Agnihotri, Raj
11
Jacob, Frank
11
Rangarajan, Deva
11
Grewal, Rajdeep
10
Kumar, V.
10
Lilien, Gary L.
10
Plinke, Wulff
10
Schmitz, Christian
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Brennan, Ross
9
Christodoulides, George
9
Corsaro, Daniela
9
Ehret, Michael
9
La Rocca, Antonella
9
Mora Cortez, Roberto
9
Sharma, Piyush
9
Voeth, Markus
9
Casidy, Riza
8
Eggert, Andreas
8
Hinterhuber, Andreas
8
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Praktische Betriebswirtschaft
1
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
22
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1
B2B-Handbuch Operations
Management
: Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
2
B2B-Handbuch General
Management
: Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
3
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
4
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
5
Marketing-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
Saved in:
6
Produktgeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 85-101)
.
2009
Persistent link: https://www.econbiz.de/10003822692
Saved in:
7
Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
8
Besonderheiten der Produktart Rohstoffe
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 37-46)
.
2009
Persistent link: https://www.econbiz.de/10003822684
Saved in:
9
Anlagengeschäft
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 47-69)
.
2009
Persistent link: https://www.econbiz.de/10003822686
Saved in:
10
Werbung in Fachmedien
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 183-201)
.
2009
Persistent link: https://www.econbiz.de/10003822709
Saved in:
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