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~person:"Günther, Thomas"
~subject:"Brand"
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Brand Valuation and Control : An Empirical Study
Günther, Thomas
;
Kriegbaum-Kling, Catharina
-
2002
production of goods and services. New concepts in such areas as knowledge management or
intellectual
capital
management underline …
Persistent link: https://www.econbiz.de/10014119183
Saved in:
2
Brand valuation and control : an empirical study
Günther, Thomas
;
Kriegbaum-Kling, Catharina
- In:
Schmalenbach business review : sbr
53
(
2001
)
4
,
pp. 263-294
Persistent link: https://www.econbiz.de/10001614330
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