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~person:"Gaßmann, Barbara"
~person:"Hennigs, Nadine"
~subject:"Deutschland"
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Brand extension
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Markentransfer
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Brand image
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Brand management
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Luxury fashion branding
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Luxury goods
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Luxusgüter
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Markenarchitektur
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Markenpolitik
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Marketing management
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Gaßmann, Barbara
Hennigs, Nadine
Huber, Frank
4
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Dietert, Anna-Christina
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Falkenreck, Christine
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Universität Hannover / Institut für Marketing & Management
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Schriftenreihe Marketin Management
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
Saved in:
2
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
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