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~person:"Gabrielsen, Gorm"
~subject:"Willingness to pay"
~type_genre:"Fallstudie"
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Journal of consumer behaviour : an international research review
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How valuable is a well-crafted design and name brand? : recognition and willingness to pay
Kristensen, Tore
;
Gabrielsen, Gorm
;
Zaichkowsky, Judith …
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10009509239
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