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~person:"Gabrielsson, Mika"
~person:"Kotler, Philip"
~subject:"Globalisierung"
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Search: subject:"Management"
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Globalisierung
Marketingmanagement
121
Marketing
113
Marketing management
91
Marketing theory
34
Marketingtheorie
34
Strategisches Management
33
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26
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22
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Gabrielsson, Mika
Kotler, Philip
Scherer, Andreas Georg
37
Mendenhall, Mark E.
22
Buckley, Peter J.
21
Narula, Rajneesh
19
Osland, Joyce
18
Palazzo, Guido
18
Rugman, Alan M.
18
Pedersen, Torben
17
Cantwell, John
16
Ernst, Dieter
15
Gereffi, Gary
15
Schmiele, Anja
15
Swoboda, Bernhard
15
Chor, Davin
14
Rowley, Chris
14
Etemad, Hamid
13
Gerybadze, Alexander
13
Hitt, Michael A.
13
Marin, Dalia
13
Mudambi, Ram
13
Pries, Ludger
13
Rungi, Armando
13
Schmid, Stefan
13
Verbeke, Alain
13
Wang, Zhi
13
Warner, Malcolm
13
Yip, George S.
13
Altomonte, Carlo
12
Baldwin, Richard E.
12
Hill, Charles W. L.
12
McCausland, Tammy
12
Pearce, Robert
12
Pies, Ingo
12
Swinnen, Johan F. M.
12
Zentes, Joachim
12
Czinkota, Michael R.
11
Gassmann, Oliver
11
Li, Ming
11
Matten, Dirk
11
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of international entrepreneurship
2
CIBR research papers
1
European business in the global network
1
Globalization of business : theories and strategies for tomorrow's managers
1
Internationalization : firm strategies and management
1
Internationalization and management of foreign operations
1
Journal of business-to-business marketing
1
Liiketaloudellinen aikakauskirja
1
Resources, efficiency and globalization
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
1
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1
The challenge of multinational corporation (MNC)-led growth and internationalization : the case of Nokia-dependent suppliers
Salonen, Anna
;
Gabrielsson, Mika
- In:
Journal of business-to-business marketing
19
(
2012
)
2
,
pp. 147-173
Persistent link: https://www.econbiz.de/10009564523
Saved in:
2
Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003803407
Saved in:
3
Chaotics :
Management
und Marketing für turbulente Zeiten
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
Saved in:
4
Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market
Gabrielsson, Mika
;
Seppäla, Tomi
;
Gabrielsson, Peter
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 141-153
Persistent link: https://www.econbiz.de/10011478750
Saved in:
5
Born internationals : market expansion and business operation mode strategies in the digital media field
Gabrielsson, Mika
;
Pelkonen, Tommi
- In:
Journal of international entrepreneurship
6
(
2008
)
2
,
pp. 49-71
Persistent link: https://www.econbiz.de/10003721158
Saved in:
6
The battleship strategy : the complementing role of born globals in MNC's new opportunity creation
Vapola, T. J.
;
Tossavainen, Päivi
;
Gabrielsson, Mika
- In:
Journal of international entrepreneurship
6
(
2008
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003732869
Saved in:
7
Network development and firm growth : a resource-based study of B2B Born Globals
Sepulveda, Fabian
;
Gabrielsson, Mika
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 792-804
Persistent link: https://www.econbiz.de/10010211314
Saved in:
8
Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004937901
Saved in:
9
The globalization strategies of business-to-business born global firms in the wireless technology industry
Laanti, Riku
;
Gabrielsson, Mika
;
Gabrielsson, Peter
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1104-1117
Persistent link: https://www.econbiz.de/10003555955
Saved in:
10
Globalization of business : a review and analysis of effective global strategies
Kirpalani, Vishnu H.
;
Gabrielsson, Mika
- In:
Globalization of business : theories and strategies for …
,
(pp. 71-89)
.
2008
Persistent link: https://www.econbiz.de/10003834926
Saved in:
1
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