//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gabrys, Enrico"
~subject:"Kommunikationsmedien"
~subject:"Medienökonomie"
~type_genre:"Lehrbuch"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Communication media"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Kommunikationsmedien
Medienökonomie
Advertising media
1
Advertising planning
1
Communication
1
Communication media
1
Consumer behaviour
1
Kommunikation
1
Konsumentenverhalten
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Mediaplanung
1
Target group
1
Theorie
1
Theory
1
Werbeplanung
1
Werbeträger
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Lehrbuch
Textbook
Language
All
German
1
Author
All
Gabrys, Enrico
Beck, Hanno
4
Rommerskirchen, Jan
2
Roslon, Michael
2
Unger, Fritz
2
Braun, Stefan K.
1
Cardon, Peter W.
1
Croteau, David
1
Durante, Nadia-Vittoria
1
Eichhorn, Dieter R.
1
Floyd, Kory
1
Hoynes, William
1
Jin, Dal Yong
1
Khabyuk, Olexiy
1
Kiefer, Marie Luise
1
Krylov, Alexander N.
1
Lee, Micky
1
Mosco, Vincent
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->