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~person:"Gabszewicz, Jean J."
~subject:"Advertising"
~subject:"Printwerbung"
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Advertising
Printwerbung
Newspaper
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Gabszewicz, Jean J.
Filistrucchi, Lapo
8
Kind, Hans Jarle
8
Schjelderup, Guttorm
8
Laussel, Didier
6
Sonnac, Nathalie
6
Stähler, Frank
6
Sridhar, Shrihari
5
Flath, David
4
Gabszewicz, Jean Jaskold
4
Knight, Brian G.
4
Kranenburg, Hans L. van
4
Sriram, S.
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Angelucci, Charles
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Antonielli, Marco
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Argentesi, Elena
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Chiang, Chun-Fang
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Heinrich, Jürgen
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Petrova, Maria
3
Abbring, Jaap H.
2
Blum, Eleanor
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Cagé, Julia
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Chauhan, Gajendra Singh
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Das, Madhusmita
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Djourelova, Milena
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Gambaro, Marco
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Klein, Tobias J.
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Lyon, Phil
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Martin, Gregory J.
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McClure, Leslie Willard
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Poonia, Arun Kumar
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ECONIS (ZBW)
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Advertising and the Rise of Free Daily
Newspapers
Gabszewicz, Jean J.
;
Laussel, Didier
;
Sonnac, Nathalie
-
2011
free
newspapers
. This explanation is based on the growth of net advertising revenues per reader, i.e. of the difference …
Persistent link: https://www.econbiz.de/10014174918
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2
Advertising and the Rise of the Free Daily
Newspapers
Gabszewicz, Jean J.
;
Laussel, Didier
;
Sonnac, Nathalie
-
2006
We analyze the competition between two
newspapers
in a vertical differentiation model where the qualities of the …
Persistent link: https://www.econbiz.de/10014054114
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