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~person:"Gaitanides, Michael"
~person:"Gil, Ricard"
~person:"Hennig-Thurau, Thorsten"
~subject:"Movies"
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Gaitanides, Michael
Gil, Ricard
Hennig-Thurau, Thorsten
Basuroy, Suman
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Houston, Mark B.
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Journal of the Academy of Marketing Science
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of cultural economics
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ECONIS (ZBW)
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Technological change and managerial challenges in the movie theater industry
Weinberg, Charles B.
;
Otten, Cord
;
Orbach, Barak
; …
- In:
Journal of cultural economics
45
(
2021
)
2
,
pp. 239-262
Persistent link: https://www.econbiz.de/10012545754
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2
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
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3
Empirical generalizations on the impact of stars on the economic success of movies
Hofmann, Julian
;
Clement, Michel
;
Völckner, Franziska
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 442-461
Persistent link: https://www.econbiz.de/10011734889
Saved in:
4
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
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