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~person:"Gal, David"
~subject:"Markenführung"
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Gal, David
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Competing for consumer identity : limits to self-expression and the perils of
lifestyle
branding
Chernev, Alexander
;
Hamilton, Ryan
;
Gal, David
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 66-82
Persistent link: https://www.econbiz.de/10009160714
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