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~person:"Galamba Marreiros, Cristina"
~person:"Johnen, Marius"
~subject:"Sales promotion"
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Sales promotion
Brand management
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Consumer behaviour
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Ladengeschäft
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Markenführung
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Retail outlet
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Verkaufsförderung
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In-Store Marketing
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Point-of-sale promotions
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Galamba Marreiros, Cristina
Johnen, Marius
Chandon, Pierre
4
Bradlow, Eric
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Hutchinson, J. W.
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2
Young, Scott H.
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Marketing letters : a journal of research in marketing
1
The journal of applied business research
1
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ECONIS (ZBW)
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Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
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2
Exploring shopper marketing approach implications on brand communication at the point-of-purchase : an expert's opinion qualitative study
Duarte Silveira, Paulo
;
Galamba Marreiros, Cristina
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1329-1337
Persistent link: https://www.econbiz.de/10010470529
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