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~person:"Gallarza, Martina G."
~person:"Maas, Peter"
~person:"Rust, Roland T."
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Kundenwert
29
Customer value
26
Beziehungsmarketing
16
Relationship marketing
16
Betriebliche Wertschöpfung
7
Customer satisfaction
7
Kundenzufriedenheit
7
Value creation
7
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consumer value
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loyalty
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Gallarza, Martina G.
Maas, Peter
Rust, Roland T.
Kumar, V.
41
Madhani, Pankaj M.
17
Bauer, Hans H.
16
Eggert, Andreas
15
Skiera, Bernd
15
Verhoef, Peter C.
14
Günter, Bernd
13
Kleinaltenkamp, Michael
13
Ko, Eunju
13
Hammerschmidt, Maik
12
Wiesel, Thorsten
12
Fader, Peter
11
Helm, Sabrina
11
Kim, Kyung Hoon
11
Mengen, Andreas
11
Frow, Pennie
10
Keränen, Joona
10
Matzler, Kurt
10
Bruhn, Manfred
9
Gil Saura, Irene
9
Gupta, Sunil
9
Heinonen, Kristina
9
Homburg, Christian
9
Krafft, Manfred
9
Belz, Christian
8
Glady, Nicolas
8
Graf, Albert
8
Heidemann, Julia
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Rajagopal
8
Saarijärvi, Hannu
8
Becker, Roman
7
Bieger, Thomas
7
Burmann, Christoph
7
Daschmann, Gregor
7
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Handbook of service science ; [Vol. 1]
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of consumer behaviour : an international research review
1
Journal of financial services marketing : JFSM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of service management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Report / Marketing Science Institute
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Risikoforschung und Versicherung : Festschrift für Elmar Helten zum 65. Geburtstag
1
Risk management and insurance review
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
Strategic marketing in tourism services
1
The handbook of marketing research : uses, misuses, and future advances
1
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1
Tourism management perspectives : TMP
1
Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
26
USB Cologne (business full texts)
2
USB Cologne (EcoSocSci)
1
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1
Consumer value of virtual music festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
2
Active and reactive value dimensions : a dynamic-based perspective in the hotel sector
Gallarza, Martina G.
;
Sánchez-Fernández, Raquel
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
7
,
pp. 1436-1473
Persistent link: https://www.econbiz.de/10013387412
Saved in:
3
Customer value in tourism and hospitality : broadening dimensions and stretching the value-satisfaction-loyalty chain
Gallarza, Martina G.
;
Arteaga, Francisco
;
Gil Saura, Irene
- In:
Tourism management perspectives : TMP
31
(
2019
),
pp. 254-268
Persistent link: https://www.econbiz.de/10012113007
Saved in:
4
Redefining the logic of value creation : a global perspective on emerging interaction patterns between customers and companies
Schlager, Tobias
-
2013
Dynamische Interaktionen stellen einen zentralen Bestandteil für das heutige Verständnis von Marketing dar. Die Idee, dass Interaktionen an sich bereits einen Wert für den Kunden darstellen, ist zunehmend akzeptiert. In der vorliegenden Dissertation werden jüngste Entwicklungen bezüglich...
Persistent link: https://www.econbiz.de/10009714998
Saved in:
5
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
6
Intrinsic value dimensions and the value-satisfaction-loyalty chain : a causal model for services
Gallarza, Martina G.
;
Arteaga-Moreno, Francisco
;
Del …
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10011487022
Saved in:
7
Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
International journal of hospitality management
47
(
2015
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
Saved in:
8
Drivers of customer equity
Rust, Roland T.
;
Kim, James
;
Dong, Yue
;
Kim, Tom J.
; …
- In:
Handbook of research on customer equity in marketing
,
(pp. 17-43)
.
2015
Persistent link: https://www.econbiz.de/10010483503
Saved in:
9
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
-
2008
Persistent link: https://www.econbiz.de/10003903310
Saved in:
10
The service revolution and the transformation of marketing science
Rust, Roland T.
;
Huang, Ming-hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010358790
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