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~person:"Gallino, Santiago"
~subject:"marketing-operations interface"
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marketing-operations interface
Beziehungsmarketing
3
Einzelhandel
3
Multichannel strategy
3
Multikanalvertrieb
3
Online retailing
3
Online-Handel
3
Relationship marketing
3
Retail trade
3
omnichannel retailing
3
Distribution channel
2
Vertriebsweg
2
experience attributes
2
quasi-experimental methods
2
retail operations
2
Consumer behaviour
1
Customer analysis
1
Dienstleistungsqualität
1
Konsumentenverhalten
1
Kundenanalyse
1
Mobile Business
1
Mobile business
1
Sales information system
1
Service quality
1
Vertriebs-Informationssystem
1
channel interactions
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online/offline
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quasi-experiment
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service quality
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showrooms
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Gallino, Santiago
Bell, David R.
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Moreno, Antonio
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
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Customer supercharging in experience-centric channels
Bell, David R.
;
Gallino, Santiago
;
Moreno, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4096-4107
Persistent link: https://www.econbiz.de/10012297783
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2
Offline showrooms in omnichannel retail : demand and operational benefits
Bell, David R.
;
Gallino, Santiago
;
Moreno, Antonio
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1629-1651
Persistent link: https://www.econbiz.de/10011855647
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