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~person:"Gambino, Andrew"
~person:"Keller, Kevin Lane"
~subject:"Theory"
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Digital advertising : theory and research
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ECONIS (ZBW)
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Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
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Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Edell, Julie A.
;
Keller, Kevin Lane
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1999
Persistent link: https://www.econbiz.de/10001459858
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