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~person:"Gao, Tao"
~person:"Ghose, Anindya"
~subject:"Mobile application"
~subject:"Mobile communications"
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Mobile application
Mobile communications
Mobile marketing
8
Mobile Business
6
Mobile Marketing
6
Mobile business
6
Mobile phone
6
Mobilkommunikation
6
Mobiltelefon
6
Consumer behaviour
4
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Branding
3
Global marketing
3
Mobile Anwendung
3
Wireless communications
3
Advertising effects
2
Brand management
2
Consumer acceptance of new marketing platforms
2
Innovation adoption
2
Innovation diffusion
2
Innovationsakzeptanz
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Target group
2
Werbewirkung
2
Youth consumers
2
Zielgruppe
2
field study
2
mobile advertising
2
mobile analytics
2
mobile marketing
2
Advertising
1
Apple
1
Arbeitsmobilität
1
Commuting
1
Consumer acceptance of new technology
1
Demand
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Gao, Tao
Ghose, Anindya
Bauer, Hans H.
7
Shankar, Venkatesh
6
Karjaluoto, Heikki
5
Luo, Xueming
5
Sajad Rezaei
5
Bart, Yakov
4
Heinemann, Gerrit
4
Leppäniemi, Matti
4
Neumann, Marcus M.
4
Reichardt, Tina
4
Spann, Martin
4
Andrews, Michelle
3
Barnes, Stuart J.
3
Cui, Xuebin
3
Fang, Zheng
3
Giaglis, George M.
3
Narang, Unnati
3
Okazaki, Shintaro
3
Rafieian, Omid
3
Salo, Jari
3
Scornavacca, Eusebio
3
Stephen, Andrew T.
3
Yoganarasimhan, Hema
3
Zubcsek, Peter Pal
3
Amirkhanpour, Monaliz
2
Arnita, Devi
2
Azemi, Yllka
2
Bernritter, Stefan F.
2
Brandt, Tobias
2
Bryant, Melchior D.
2
Dirks, Thorsten
2
Donaldson, Jeff
2
Drossos, Dimitris A.
2
Figge, Stefan
2
Florido-Benítez, Lázaro
2
Gaiser, Christian
2
Gaiser, Christian W.
2
Grewal, Dhruv
2
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Business horizons
1
Information systems research : ISR
1
Journal of business research : JBR
1
Journal of management information systems : JMIS
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
Saved in:
2
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
3
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
4
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
5
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
6
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
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