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~person:"Garay Salamanca, Luis Jorge"
~person:"Melewar, T. C."
~subject:"Konsumentenverhalten"
~subject:"USA"
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Konsumentenverhalten
USA
Designation of origin
12
Herkunftsbezeichnung
12
Brand image
4
Brand management
4
Markenführung
4
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4
Place marketing
4
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Außenwirtschaftspolitik
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Beer
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Bier
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Garay Salamanca, Luis Jorge
Melewar, T. C.
Diamantopoulos, Adamantios
19
Bruwer, Johan
10
Cadot, Olivier
9
Magnusson, Peter
9
Balabanis, George
8
Phau, Ian
8
Westjohn, Stanford A.
8
Giraldi, Janaina de Moura Engracia
7
Papadopoulos, Nicolas G.
7
Zdravkovic, Srdan
7
Aichner, Thomas
6
De Melo, Jaime
6
Grebitus, Carola
6
Portugal-Pérez, Alberto
6
Ahmed, Zafar U.
5
Cheah, Isaac
5
Dekhili, Sihem
5
Govindasamy, Ramu
5
Grudecka, Anna
5
Guzman, Francisco
5
Maher, Amro A.
5
Stepchenkova, Svetlana
5
Achabou, Mohamed Akli
4
Aiello, Gaetano
4
Alvarez, Maria D.
4
Buller, Courtney
4
Campo, Sara
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Fong, Cher Min
4
Han, C. M.
4
Insch, Andrea
4
Josiassen, Alexander
4
Klein, Kristina
4
Lee, Richard
4
Li, Elton
4
Menapace, Luisa
4
Samiee, Saeed
4
Speece, Mark
4
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Corporate reputation review : an international journal
1
International journal of business and globalisation : IJBG
1
Journal of business research : JBR
1
Journal of vacation marketing : an international journal
1
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ECONIS (ZBW)
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
2
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
3
Editorial: nation branding : issues, insights and impacts
Melewar, T. C.
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 5-6
Persistent link: https://www.econbiz.de/10009741998
Saved in:
4
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, George
;
Mueller, Rene Dentiste
;
Melewar, T. C.
- In:
International journal of business and globalisation : IJBG
1
(
2007
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003928283
Saved in:
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